Louis Wittig // Writer + Creative Director
917.683.8834
louis.wittig@gmail.com // My LinkedIn
Big picture: I’m a seasoned writer and a joyfully hands-on creative director who is driven to make clients proud of where they work and customers happier with what they buy.
Pixel level: I’m adept at weaving together strategy and conceptual creativity and deepening client relationships. I’ve demonstrated success in driving organic business growth, launching brands, and winning both new business and creative awards.
Net-net: This is already way more than I like to talk about myself.
Experience
Creative Director / Writer
Partners & Napier
2022 - Present
I led creative on Canopy Growth, which is basically the largest weed brand in North America. It’s like the P&G of Kush. Also helped pitch and win Maimonides Health System and Omnipod.
Creative Director / Writer
Truth Collective
2020 - 2022
The day I started at Truth, the word “lockdown” started trending. Not ideal. But I kept busy helping lead the creative department as we sold existing clients on over a million dollars in new projects to replace the ones that no longer made sense; pitching chain restaurants on how to keep customer eyeballs when they couldn’t open their doors and launching social campaigns for a school that specializes in remote, flexible learning.
Freelance ACD / Writer
Giant Spoon, Red Fuse & Others
2018 - 2020
I spent most of 2018 and 2019 swimming in the freelance pool in New York. Some particularly fun moments included a stint at Giant Spoon, where I developed the first social media campaign for Synchrony Financial, a $14 billion company that to that point hadn’t even had a Facebook page. I also enjoyed my time at Red Fuse, where a stunt I was a part of ended up shortlisting at Cannes. t.
Associate Creative Director
Grey New York
2012 - 2018
I was at Grey for a bit. There were a lot of high notes, like:
Conceptualizing, writing and leading creative development on a $14 million digital and video campaign for Best Buy that led to one of their most successful Holiday seasons to date.
Put together a small social media campaign that led to a particular flavor of Pringles hitting six-times it’s expected sales.
Redefined Papa John’s approach to their NFL sponsorship, moving it from forgettable pizza puns to emotional storytelling.
Wrote a tagline for Folgers that the client liked so much that they retired “The Best Part of Waking Up is Folgers in Your Cup.”
Writer
Havas New York
2011 - 2012
The only thing better than writing for Dos Equis’ “Most Interesting Man in the World Campaign” was winning two Cannes Lions and a Radio Mercury Award doing it.
Education
Master of Arts in Professional Writing
University of Southern California
2004
Bachelor of Arts in English
SUNY College at Geneseo
2002
Awards
Cannes / Film & Radio / Gold & Silver - Dos Equis
Cannes / Outdoor / Shortlist - Colgate WISP Mini-Bathroom
Clio / Brand Design / Bronze & Shortlist - DOJA
Radio Mercury / Campaign - Dos Equis
Questions to Ask me if the Interview Starts to Drag
What are you reading?
What’s your approach to content?
Do you have any anecdotes about prison violence?
What ads are you thinking about?
What’s your latest side project?
Have you ever met Sting?
Less Quantifiable but Still Important Skills
Creative mentorship
Group brainstorms
Cultural insight development
Humor development (i.e. jokes)
Long-term brand thinking
Advancing creative buy-in