How do you tell the story of a brand’s heritage when, for most of its storied history, its products were sold in unlabeled baggies from the back of a KFC by guys named “G” and “Big Dan”? From the ground up. We reinvented an iconic brand of B.C. bud, DOJA, for both its pre- and post-legalization fans, allowing it to turn heads in a retail environment where the product can’t be put on display.
In the process we won a few Clios. (Deep down I like to think that Big Dan was on the jury.)
