Maimonides is Brooklyn’s longest-serving, toughest-case-taking hospital. It’s part of the fabric. And like Brooklyn itself, this campaign beat the odds: In four months it netted 88 million impressions (32% above plan, with a 25% drop in CPM cost), led to a 62% bump in organic traffic and boosted year-of-year image of Maimo as a “first choice for overall quality” by 16%.
