Folgers

Things I got out of writing and producing Folger's 2016 Olympic campaign:

• The bragging rights that every early-90s kid turned advertising writer longs for: To say that I wrote the tagline that replaced "The Best Part of Waking Up." Long live "One Morning at a Time, One Cup at a Time."
• One of the best-remembered spots from the Rio games.
• An uncomfortably touchy-feely Facebook message from my former high school coach.